Approach
- OMGroup GmbH
- UX-Agency web design agency
OMGroup GmbH
Binzmühlestrasse 97
8050 Zurich
info@omgroup.ch
+41 44 500 09 09
Marco Meneghin Founder & Managing Director
OMGroup GmbH
CHE-482.575.585
CH-020-4059430-0
The author accepts no liability whatsoever for the correctness, accuracy, up-to-dateness, reliability and completeness of the information. Liability claims against the author for material or immaterial damage resulting from access to or use or non-use of the published information, misuse of the connection or technical faults are excluded. All offers are non-binding. The author expressly reserves the right to change, supplement or delete parts of the pages or the entire offer without prior notice or to cease publication temporarily or permanently.
References and links to third-party websites are outside our area of responsibility. We accept no responsibility for such websites. Access to and use of such websites is at the user's own risk.
The copyright and all other rights to content, images, photos or other files on the website belong exclusively to OMGroup GmbH or the specifically named rights holders. The written consent of the copyright holder must be obtained in advance for the reproduction of any elements.
This imprint was created on 16.01.23.
OMGroup GmbH, Online Marketing Agency Zurich
OMGroup GmbH, Online Marketing Agency Zurich
The content of our website has been compiled with the utmost care. However, we cannot accept any liability for the accuracy, completeness and up-to-dateness of the content.
Our website contains links to external third-party websites over whose content we have no influence. Therefore, we cannot accept any liability for this third-party content. The respective provider or operator of the pages is always responsible for the content of the linked pages. The linked pages were checked for possible legal violations at the time of linking. Illegal contents were not recognizable at the time of linking
If you provide us with your personal data via the web contact, it will be stored and processed in accordance with Swiss data protection regulations. The secure storage of personal data is guaranteed.
When you visit our website and access pages or content there, you leave behind information about the way in which you access these pages, such as your selection of pages (URL), the date and time of your visit, the IP address of the device used, information about the device type and its operating system, the browser identification (user agent string). This information is recorded in the server logs of our web servers and stored for one year for debugging purposes.
We work with modern, advanced analysis methods and tools to understand user behavior on our website. This information helps us to continuously develop our offerings and provide targeted, relevant services and information. In principle, we only use data that is anonymized and does not allow any conclusions to be drawn about the identity of users.
Our website uses tools and functions from other providers that are used to collect and statistically process data about the use of the website by users. These findings allow us to offer users of other services on the Internet (such as Google or Facebook) targeted, relevant information and advertising. These include Universal Analytics, AdWords and Dynamic Remarketing from Google and Facebook Custom Audiences. These services use cookies, tags and tracking pixels for the respective purposes. Cookies are small pieces of code loaded onto the user's device that enable, for example, identification, user settings on a website, session management or log-in. They also allow the recording and evaluation of the user's visits and interactions in various web services and the transmission of this data to the web server. Tags are short code modules that are integrated into websites and mobile applications to report to a server whether a user has performed a certain action (e.g. clicked on a button). Pixel tags (or web beacons) are tiny image files that are embedded in websites or emails and allow conclusions to be drawn about their access.
Google Analytics is an analysis tool that statistically processes data about the use of our website by users. It sends information about page views and steps taken by users (e.g. the duration, sequence and URL of visits and page views, the page from which the user came, as well as information about the device, operating system, browser, settings and approximate location used) to Google's servers. It uses cookies and similar means, e.g. so-called tracking pixels, to recognize users and to be able to assign different steps and visits across different devices and sessions; this is done by means of anonymous features, such as random identification numbers. No personal data is transmitted to Google; IP addresses, which are used for geographical allocation, are "masked" in advance (shortened by certain digits). Google explains further details in its data protection documentation.
You can deactivate Google Analytics for your browser using an add-on.
Google AdWords Conversions allow us to determine how clicks on ads or information on Google platforms effectively lead to transactions and similar actions by users on our site. These functions use temporary cookies from Google and do not process individual user data. You can prevent the use of these cookies by using the options provided by Google or by making the appropriate browser settings.
Facebook Custom Audiences enables us to compile groups and lists of users from existing data records according to certain criteria in order to be able to offer them information and advertising on Facebook services that is tailored to their interests and preferences. Before being transmitted to Facebook, this data is irreversibly encrypted on our computers into so-called hash values (encrypted numerical values), which Facebook uses to compare it with its user databases. You can reject this form of advertising by changing your browser settings, which you can do on the Digital Advertising Alliance selection page.
Facebook Lookalike Audiences are used to compile groups and lists of users from existing data sets according to certain criteria in order to be able to offer relevant information to users with similar interests and preferences on Facebook services. The data is irreversibly encrypted to so-called hash values (encrypted numerical values) on our computers before being transmitted to Facebook. You can reject this form of advertising by changing your browser settings, which you can do on the Digital Advertising Alliance selection page.
Would you like to understand how you can attract new customers or employees to your business? Take the opportunity to get to know our approach - completely free of charge. Apply now for an individual marketing concept worth CHF 590 that is tailored specifically to your company.
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